Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Bringing Up Babies, And Defying the Norm

Demographic data obtained by The Post indicate that in metro areas
nationwide, including cities and suburbs, 13 percent of men and 31
percent of women ages 25 to 29 with four-year college degrees have had
children, according to an analysis of 2000-06 social survey data from
the University of Chicago‘s
National Opinion Research Center. By contrast, 49 percent of men and 62
percent of women in that age group with less education have had
children, according to the analysis by University of Maryland sociologist Steve Martin.


Bringing Up Babies, And Defying the Norm –
In an Alexandria strip mall, Erin Rexroth watched her 21-month-old daughter, Haley, straddle and bounce on a plastic alligator one recent day at the My Gym. Rexroth, 27, stood apart. On the playroom’s other side, older parents chatted with a nanny and a grandmother next to a plastic basketball hoop.

“I don’t feel quite mentally in mom-world,” Rexroth said, glancing at the others. “But you do whatever makes your kids happy. At least the gym doesn’t play annoying kid music all the time.”


Filed under: families, Gen Y

One Response

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,236 hits
%d bloggers like this: