Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Every doggy into the pool for fitness, fun

Doggy aquatic aerobics is the ‘cool’ new trend.

~A

Every doggy into the pool for fitness, fun – USATODAY.com
Pooch parents are adding a splash of variety to their dogs’ exercise routines.

Swimming pools for canines are drawing in high-energy pets that relish change-of-pace workouts, as well as older, overweight, injured or post-surgery dogs that benefit from non-weight-bearing exercise to fight flab or build muscle strength, range of motion and flexibility.

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Filed under: Consumer, dogs, exercise trends, trends

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