Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Grocery Coupons Go Digital

There have been quite a few articles recently in regard to digital coupons. Grocery stores want to allow consumers to load online coupons onto their loyalty cards. I my opinion, a much easier way to use those coupons – which I always seem to forget when hitting up the grocery store.

Grocery Coupons Go Digital

Supermarket chains are trying out paperless, or digital, coupons, to help the thrifty-minded save time while saving money. Shoppers load the online discounts onto their store loyalty cards, receiving the credit at the checkout.

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Filed under: advertising, coupons, digital

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