Over the past few years, marketers have become more aware of the fact that women are watching the Super Bowl too. In fact, reports have even shown that many women enjoy the ads more than the game itself. Unilever is tapping into this trend and specifically targeting women with ads for Sunsilk.
THE SUPER BOWL MAY BE suffused with testosterone, but that isn’t stopping Unilever from using the game to launch a new global campaign for women’s hair-care product Sunsilk.
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