Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

‘This, Not That’ practical for fast-food diners

Many diners face a mystery of sorts at restaurants: They don’t know how many calories are in the dishes they’re eating.

~A

‘This, Not That’ practical for fast-food diners – USATODAY.com
Many diners face a mystery of sorts at restaurants: They don’t know how many calories are in the dishes they’re eating. And when they guess, they greatly underestimate the numbers.

So says David Zinczenko, author of the new book Eat This, Not That! written with Matt Goulding (Rodale, $19.95). It was No. 19 on the USA TODAY Best-Selling Books list last week.

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Filed under: Consumer, food, health

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