Hard punches and bad ass bikes – what else do guys need? The UFC and Harley-Davidson are betting that their brands will work extremely well together. The deal exposes Harley-Davidson to younger consumers who are very likely to admire the “wind in your face” lifestyle, while at the same time adding some prestige to UFC with a well established name.
NEW YORK — On its way to becoming a mainstream sport, Ultimate Fighting Championship has long courted a sponsor that could bolster its image.
The fast-growing UFC is finally getting one. The Las Vegas-based company that specializes in mixed martial arts is teaming up with Milwaukee-based Harley-Davidson Motor Co.
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