Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Less Reliant On TV, More Reliant On Inserts

A decade’s worth of research by Vertis Communications shows that marketers who
think that an insert is just another part of their media mix–or a place to
offer a coupon on a commodity product–may want to think twice about the
importance of the medium.

~A

MediaPost Publications – Consumers Less Reliant On TV, More Reliant On Inserts – 01/22/2008
MARKETERS WHO THINK THAT AN insert is just another part of their media mix–or a place to offer a coupon on a commodity product–may want to think twice about the importance of the medium, according to new research from Vertis Communications.

In its latest Consumer Focus study, the Baltimore-based company found that people are less reliant upon television to spur their purchasing decisions and instead are looking toward inserts–as well as online promotions–to help make up their minds.

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Filed under: advertising, print, TV

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