Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

X Games recruit fans for eco-actions – Environment-

The X games have traditionally attracted a young crowd of dedicated outdoor and extreme sports enthusiasts. These young people are leading the way in environmental responsibility and action. In order to stick with the audience, the X Games have created initiatives to show spectators and participants that they are trying to reduce the tremendous environmental impact of this event. In addition to enviro-friendly materials and recycling, the organization is encouraging spectators to join in the effort.

X Games recruit fans for eco-actions – Environment-

With thousands of people descending upon Buttermilk Mountain for this weekend’s Winter X Games, there’s undoubtedly going to be some kind of environmental impact. Organizers are doing their best to make it as small as possible, limiting the event’s carbon footprint through a program called X Games Environmentality.

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Filed under: eco-friendly, environment, extreme sports, sports

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