Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Is It a Recession? Marketers Seem to Think So

Let the economists and politicians debate whether the American economy
is in a recession. Madison Avenue is already battening down the hatches.

~A

Is It a Recession? Marketers Seem to Think So – New York Times
Let the economists and politicians debate whether the American economy is in a recession. Madison Avenue is already battening down the hatches.

Since September, Wal-Mart Stores,
the nation’s largest retailer, has built its entire current advertising
approach upon this bald premise: “Save money. Live better.” Skeptics
wondered at the time whether Wal-Mart and its new agency, the Martin
Agency in Richmond, Va., part of the Interpublic Group of Companies, were fixating on price at the expense of other attractions like fashion or breadth of merchandise.

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Filed under: advertising, Consumer

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