Amid widespread worries about the economy, media companies must try to
divine what a possible recession means for consumers and advertisers.
Rapid Changes Since 2001 Cloud Outlook for Viewers – New York Times
A few months ago, media companies were facing declining readership, flat advertising and the prospect of a damaging writers’ strike.
Those were the days. Now, after widespread worries about the economy
culminating in a worldwide sell-off last week, producers and
distributors have another worry: trying to divine what a possible
recession means for consumers and advertisers.
For television and film companies, a recession could compound the effects of the Writers Guild of America
strike, which has stopped virtually all scripted television production.
The strike has already driven cost cuts by some movie and television
studios: last week, NBC Universal said it would try to save $50 million by paring back on its pilots for next season.
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