Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: Purchase Intent Grows With Each Event

According to a new report from Advertising Research Foundation, found that consumer intent to purchase is on the rise after they attend a brand sponsored event. The study also shows that the intent is directly translated into sales about 50% of the time.
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Study: Purchase Intent Grows With Each Event

Getting up close and personal isn’t just for politicians. A new survey shows in-person events can boost purchase intent as high as 52%.

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Filed under: advertising, Branded Entertainment, Consumer, Promotions

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