Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Valentine’s Day Retail Spend Expected To Be Flat

Valentine’s Day retail is expected to remain flat this year, with traditional gifts like candy, flowers and jewelry seeing a slight decrease in popularity, while gift cards continue to ride high.

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MediaPost Publications – Valentine’s Day Retail Spend Expected To Be Flat – 01/30/2008
ACCORDING TO THE NATIONAL RETAIL Federation’s 2008 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, the average consumer plans to spend $122.98 on Valentine’s Day, similar to last year’s $119.67. Total spending on Valentine’s Day is expected to reach $17.02 billion.

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Filed under: Consumer, holidays

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