Consumer groups are fired up and ready to battle companies that are falsely misleading consumers to believe that they are eco-friendly. While these groups face a long process of proving the the claims to be false, they are still pushing forward. However, many times the misleading ads are already old news before the greewashing can be proven.
With companies eager to tout their “green” credentials to consumers, advertising watchdogs in a number of countries are stepping up efforts to rein in marketers that make false or exaggerated claims.
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