Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

False ‘Green’ Ads Draw Global Scrutiny – WSJ.com

Consumer groups are fired up and ready to battle companies that are falsely misleading consumers to believe that they are eco-friendly. While these groups face a long process of proving the the claims to be false, they are still pushing forward. However, many times the misleading ads are already old news before the greewashing can be proven.

False ‘Green’ Ads Draw Global Scrutiny – WSJ.com

With companies eager to tout their “green” credentials to consumers, advertising watchdogs in a number of countries are stepping up efforts to rein in marketers that make false or exaggerated claims.

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Filed under: eco-friendly, environment

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