Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

This Year’s Super Bowl Ads to Be Gentle and Sweet

No matter how rough the action gets when the New England Patriots meet
the New York Giants, the advertisers will be playing nice.

~A

This Year’s Super Bowl Ads to Be Gentle and Sweet – New York Times
NO matter how rough the action gets on the field on Sunday, when the New England Patriots meet the New York Giants in Super Bowl XLII, the advertisers will be playing nice.

Most commercials that Fox Broadcasting will run during the game — for
which sponsors are paying record prices or close to it — will be taking
a milder, sweeter approach. There will be cute animals, at least one
talking baby, an appeal to help fight AIDS, a talent contest,
light-hearted parodies and enough celebrities to fill several seasons
of “Dancing With the Stars.”

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Filed under: advertising

One Response

  1. Damn, I would like to see something more bold😛

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