Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

IRI Report: Health And Wellness Driving Beauty Trends

“Burt’s Bees started a niche trend that is driving the future of skincare,”
writes Leigh Anne Rowinski, beauty industry trend expert for IRI, in her
year-end review of the beauty industry. Not only did the company have $121
million in sales in 2007, its Lip Shimmer Stick was 2007’s fifth best-selling
lip color product, coming after such big names as Cover Girl, L’Oreal, Revlon
and Maybelline.

~A

MediaPost Publications – IRI Report: Health And Wellness Driving Beauty Trends – 02/01/2008
MARKETERS LOOKING FOR INSPIRATION ABOUT what’s to come in the world of skincare, cosmetics and fragrances should look no further than Burt’s Bees, the tiny organic brand recently acquired by the Clorox Co.

“Burt’s Bees started a niche trend that is driving the future of skincare,” writes Leigh Anne Rowinski, beauty industry trend expert for IRI, in her year-end review of the beauty industry, predicting that health and wellness will continue to shape consumer demand across all categories of the beauty industry.

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Filed under: Consumer, CPG, eco-friendly, environment, trends, Women

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