Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A Severed Car Grille? It’s Super Bowl Ad Time

An assessment of some of the high and low points among this year’s Super Bowl ads.

What ads do you think worked, and which ones do you think didn’t work?


A Severed Car Grille? It’s Super Bowl Ad Time – New York Times
WINK-WINK, nudge-nudge.

Many commercials that appeared during Super Bowl
XLII took a satiric tack, spoofing movies, television shows, video
clips, celebrity misbehavior and more. A typical though entertaining
cast of characters — animals, babies, pop stars — all made their
appearances, lending a lighthearted spirit to the annual festivities.

the most part, it worked. The tone was a welcome contrast to the angry,
off-putting tenor of too many spots in last year’s Super Bowl, which
were filled with crude and cartoonish violence. Although some sponsors
decided to play it straight — with decidedly mixed results — the
pervasive atmosphere was one of good-natured humor, of a type that
seemed to elevate the night’s proceedings.

Powered by ScribeFire.


Filed under: advertising

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,324 hits
%d bloggers like this: