An assessment of some of the high and low points among this year’s Super Bowl ads.
What ads do you think worked, and which ones do you think didn’t work?
A Severed Car Grille? It’s Super Bowl Ad Time – New York Times
Many commercials that appeared during Super Bowl
XLII took a satiric tack, spoofing movies, television shows, video
clips, celebrity misbehavior and more. A typical though entertaining
cast of characters — animals, babies, pop stars — all made their
appearances, lending a lighthearted spirit to the annual festivities.
the most part, it worked. The tone was a welcome contrast to the angry,
off-putting tenor of too many spots in last year’s Super Bowl, which
were filled with crude and cartoonish violence. Although some sponsors
decided to play it straight — with decidedly mixed results — the
pervasive atmosphere was one of good-natured humor, of a type that
seemed to elevate the night’s proceedings.
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