Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Budweiser’s dog and pony show takes top Ad Meter spot

Anheuser-Busch aired the best-liked Super Bowl ad for a record 10th-consecutive
year, according to results of the Super Bowl Ad Meter real-time consumer focus
group testing. Unlike many previous winners, A-B’s ad didn’t tickle the funny
bone. It featured a Dalmatian who becomes personal trainer to a dejected draft
horse eager to make the team pulling the famous Budweiser beer wagon.

The other Top 10 ads: FedEx (FedEx beats giant carrier pigeons);
Bridgestone (critters scream with squirrel missed by car); Doritos (giant rat
goes for guy’s bag of chips); Bud Light (fire-breather heats up romantic
dinner); Bud Light (men sneak beer into wine-and-cheese party); Coca-Cola
(cartoon-character parade balloons go after Coke Classic); Diet Pepsi Max
(star-studded cast stops dozing); Planters (scent of nuts makes homely woman
alluring) and a tie between Tide to Go (shirt stain is louder than a job
candidate) and SoBe Life Water (Lizards dance with model Naomi Campbell).

~A

Budweiser’s dog and pony show takes top Ad Meter spot – USATODAY.com
The Patriots’ streak was broken, but Anheuser-Busch’s was not.

In the high-stakes world of Super Bowl advertising, it aired the best-liked Super Bowl ad for a record 10th-consecutive year, according to results of USA TODAY’S exclusive Super Bowl Ad Meter real-time consumer focus group testing.

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Filed under: advertising

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