Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Kimberly-Clark Dangles National Publicity In Product Promo

The company is leveraging young people’s desire to see their faces onscreen in
an ambitious campaign for its new DentaBurst Freshening Teeth Cleaners An
integrated campaign launching over Valentine’s Day weekend is aimed at women
ages 19 to 25 who are online and/or going out to the movies

~A

MediaPost Publications – Kimberly-Clark Dangles National Publicity In Product Promo – 02/04/2008
KIMBERLY-CLARK IS LEVERAGING YOUNG PEOPLE’S desire to see their faces onscreen in an ambitious campaign for its new DentaBurst Freshening Teeth Cleaners this month and throughout the spring.

Touted as a way to clean and freshen breath on the go, the cleaners remove plaque from teeth and come in mint and cinnamon flavors. Individually wrapped pieces, smaller than a credit card, are packed 12 to a package. Users wrap them around their forefingers and clean their teeth.

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Filed under: advertising, Consumer, CPG, film, Promotions, trends, websites, Women, Young Adults

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