Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

In CBS Test, Mobile Ads Find Users

CBS plans to announce on Wednesday that it is trying one of the first
serious experiments with cellphone advertising that is customized for a
person’s location.

~A

In CBS Test, Mobile Ads Find Users – New York Times
Pssst, hey you! There’s a cheap latte waiting at the coffee shop on the corner!

CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cellphone advertising that is customized for a person’s location. Its CBS Mobile unit is teaming up with the social networking service Loopt, which allows its subscribers to track participating friends and family on their mobile phones.

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Filed under: advertising, Consumer, digital, Mobile

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