Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Pro Football Remains America’s Favorite Sport

Harris last month polled 2,302 adults, of whom 1,562 follow one or more sport,
and found that 30% of the latter say professional football is their favorite.
Second place goes to baseball, with 15% saying it is their favorite sport.
College football is third, with 12%, and 10% of sports enthusiasts say auto
racing is their fave.

~A

MediaPost Publications – Pro Football Remains America’s Favorite Sport – 02/06/2008
SOME SOLACE FOR MARKETERS WITH post-Super Bowl buyer’s remorse: football is still the most popular sport in America. Rochester, N.Y.-based Harris Interactive says that despite the intramural drama and scandals, the popularity of major sports is unchanged, at least since last year.

Harris last month polled 2,302 adults–of whom 1,562 follow one or more sport–and found that 30% of the latter say professional football is their favorite. Second place goes to baseball, with 15% saying it is their favorite sport. College football is third, with 12%, and 10% of sports enthusiasts say auto racing is their favorite.

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Filed under: Consumer, sports

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