Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

NPD Reports ‘The Garage’ Becomes Ultimate ‘Man Cave’

Men have always looked for a place in the home to call their own. NPD reports on men moving their private spaces into the garage – where they can do manly things…
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NPD Press Release – January 30, 2008

While we’ve all been hearing reports of economic slowdown, it’s not all bad news. Leading provider of consumer and retail information The NPD Group sees opportunity for home channel retailers in storage categories and the desire to feather that not-so-nested living space called the garage.

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Filed under: Men

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