Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

NPD Reports Men’s Fragrance Sells Best for Valentine’s Day

Men’s fragrance does best sales-wise, for Valentine’s Day, according to The NPD Group.

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NPD Reports Men’s Fragrance Sells Best for Valentine’s Day
PORT WASHINGTON, NEW YORK, February 6, 2008 – It’s no surprise that fragrance is a popular Valentine’s Day gift, but it’s who’s giving and who’s getting that might surprise you. According to The NPD Group, in February 2007, men’s prestige fragrance sales* captured more of the dollar share for total fragrances than in previous years. Men’s fragrances for that month grew to represent 37 percent of total fragrance sales, up from 35 percent in February 2005.

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Filed under: Consumer, Fragrance, holidays, Men, Women

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