Jay-Z is joining forces with Steve Stoute to open an ad agency that will help marketers reach multicultural consumers.
A New Venture for Jay-Z, on Madison Avenue – New York Times
JAY-Z is a Grammy-winning rapper, a club owner, a clothier, a fledgling hotelier, the part-owner of a basketball team and the former president of a record label. Now, he gets to add adman to his résumé.
Jay-Z — real name, Shawn Carter — is joining forces with another African-American entrepreneur, Steve Stoute, to open Translation Advertising in New York, an agency that will help marketers reach multicultural consumers.
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