Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A New Venture for Jay-Z, on Madison Avenue

Jay-Z is joining forces with Steve Stoute to open an ad agency that will help marketers reach multicultural consumers.

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A New Venture for Jay-Z, on Madison Avenue – New York Times
JAY-Z is a Grammy-winning rapper, a club owner, a clothier, a fledgling hotelier, the part-owner of a basketball team and the former president of a record label. Now, he gets to add adman to his résumé.

Jay-Z — real name, Shawn Carter — is joining forces with another African-American entrepreneur, Steve Stoute, to open Translation Advertising in New York, an agency that will help marketers reach multicultural consumers.

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Filed under: advertising, African American, Consumer, Hispanics

One Response

  1. Tahliah Y. Fuller says:

    Halelujah! Finally people of color will get proper representation. It amazes me how Madison continually fails to disregard our considerable buying power. Yet we are deluged with advertisements that supposedly embody the American beauty “ideal”. Yet ironically that blond haired blue eyed model could very well be hooked up with a “brother” and possibly yield an offspring far from that “idyllic look”. I am an esthetician and makeup artist and sell hundreds of dollars of cosmetics. Yet the companies I work present imagery that overlooks the consumer of color. I wish both Jay-Z and his partner much success in their endeavor. Ms. T

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