Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Media Life Magazine – The new kids thing: Asian characters

Dora was one of the first bilingual characters in the US. The success of the character has been extremely widespread and highly regarded among parents, teachers and children. Following the trend, a new character is making her way on to Nickelodeon – Kai-lan. The new show has a similar to Dora the Explorer, except the main character is Asian and will incorporate Chinese.

Media Life Magazine – The new kids thing: Asian characters

Preschoolers have already been introduced to Hispanic culture through Dora, Diego and Manny. Now the burgeoning multicultural kids’ television market is moving on to Asian Americans.

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Filed under: kids, TV

One Response

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