Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nintendo Looks to Build on Its Anti-Couch-Potato Game Play

A new marketing effort will take the Nintendo Wii out of the living room and bring it to live sporting events. The intent here is to get the game in the hands of sports fans, but also to build the “Nintendo Fan Network.” The fan network allows users to download software that gets them all the info a fan needs to know.
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Nintendo Looks to Build on Its Anti-Couch-Potato Game Play – Advertising Age – News

Nintendo is tying its active game play to real-life sporting events. Its winter marketing plan includes a slate of baseball, golf and monster-truck sponsorships and events that put the Wii and DS in sports fans’ hands.

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Filed under: Games, Gaming, Men, Sponsorship, sports, wii

One Response

  1. I would like to get a DS, but a Red PSP is still in my head

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