A new marketing effort will take the Nintendo Wii out of the living room and bring it to live sporting events. The intent here is to get the game in the hands of sports fans, but also to build the “Nintendo Fan Network.” The fan network allows users to download software that gets them all the info a fan needs to know.
Nintendo is tying its active game play to real-life sporting events. Its winter marketing plan includes a slate of baseball, golf and monster-truck sponsorships and events that put the Wii and DS in sports fans’ hands.
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