Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Fewer homeowners plan renovation projects

With the economy being top of mind for most consumers, areas such as home improvement are areas that are just going to have to wait until things improve.


Fewer homeowners plan renovation projects –
As more people struggle to pay their mortgage and fewer take out home-equity loans, many homeowners have cut back their spending on remodeling kitchens, replacing windows and other improvement projects.

Two out of three homeowners who had planned an improvement project this
year said they would wait until the market stabilizes, and about 11%
said they were abandoning the idea of a project this year, according to
an e-mail survey with 2,100 responses from homeowners in 11 metro areas.

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Filed under: Consumer, Home Improvement

2 Responses

  1. John says:

    Yes here in the Boston area things are slow.

  2. For the most part things out here in Wisconsin Seem ok, slower yes, but not crazy slow

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