People are quitting their social networks – places that they have spent so much time finding and catching up with old friends, finding music and in some cases meeting new people. Usage rates are declining – and people are asking why. One theory is that the overabundance of advertising is turning users off and inspiring them to find more grassroots sites to play on.
Social networking was supposed to be the Next Big Thing on the Internet. MySpace, Facebook, and other sites have been attracting millions of new users, building sprawling sites that companies are banking on to trigger an online advertising boom. Trouble is, the boom isn’t booming anymore. Like Heritage, many people are spending less time on social networking sites or signing off altogether.
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