Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Gulp! Burger King Is on the Rebound – New York Times

Burger King’s success with hitting it target market has not gone unnoticed. They sponsor all the right things – NFL, Nascar and Xbox. They are using humor in their ads that speaks to the Youtube generation of guys who eat meat – and not salads. Its funny how their success completely opposes recent healthy lifestyle trends that seem to be all the news lately.

Gulp! Burger King Is on the Rebound – New York Times

Burger King’s laserlike focus on the testosterone crowd has prompted a turnaround that has been easy to miss, given the phenomenal roll McDonald’s has been on for the last few years. Indeed, Burger King’s rebound isn’t nearly as profitable or sustained.

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Filed under: advertising, food, Men, Sponsorship, Young Adults

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