Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Anheuser to Offer Lime in Bud Light

Anheuser-Busch said it will launch a lime-infused version of Bud Light,
the world’s best-selling beer, as part of an effort to boost lackluster
sales.

~A

Anheuser to Offer Lime in Bud Light – WSJ.com
Anheuser-Busch Cos. said it will launch a lime-infused version of Bud Light as part of an effort to spice up the company’s lackluster sales.

Anheuser, the largest U.S. brewer by revenue, will begin selling Bud Light Lime nationally in May, seeking to reach light-beer drinkers who prefer sweeter-tasting brews. The beverage is the latest from Anheuser to address U.S. consumers’ growing appetite for drinks with exotic flavors.

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Filed under: Beer, flavor, trends

2 Responses

  1. Sandra Dalene VanAlstine – Wanted to introduce myself

    Thanks
    Sandra Dalene VanAlstine

  2. Step Machine says:

    Be not angry that you cannot win others as you desire them to be, since you cannot prevail upon yourself as you wish to be

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