Anheuser-Busch said it will launch a lime-infused version of Bud Light,
the world’s best-selling beer, as part of an effort to boost lackluster
Anheuser to Offer Lime in Bud Light – WSJ.com
Anheuser-Busch Cos. said it will launch a lime-infused version of Bud Light as part of an effort to spice up the company’s lackluster sales.
Anheuser, the largest U.S. brewer by revenue, will begin selling Bud Light Lime nationally in May, seeking to reach light-beer drinkers who prefer sweeter-tasting brews. The beverage is the latest from Anheuser to address U.S. consumers’ growing appetite for drinks with exotic flavors.
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