Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers Salivate Over Lickable Ads

While scent technology — such as scratch-and-sniff ads or fragrant ink
— is commonplace in magazines, lickable ads are still in the
experimental stages. Welch’s is experimenting with an ad for its grape juice that features a lickable strip on a print ad.


Marketers Salivate Over Lickable Ads –
Madison Avenue thinks a tasty approach will give new life to Welch’s grape juice.

Welch’s is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: “For a TASTY fact, remove & LICK.”

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Filed under: advertising, CPG, experiential, flavor, food, trends

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