Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Sweet Smell of … Nothing

Cupids take note: more women are shunning wearing fragrances in favor of their own natural scent.

~A

The Sweet Smell of … Nothing – New York Times
PERFUME has long been an aphrodisiac decanted sparingly from an iconic glass bottle. But for Leslie Ware, a fashion editor at a quarterly magazine in Huntsville, Ala., fragrance has worked its magic in the opposite direction, as a romantic deal breaker.

Several years ago, Ms. Ware was engaged to a gentleman who did not
like Trish McEvoy 9, the fruity vanilla blend she had been wearing for
seven years.

“He thought I smelled like a traveling carnival, the
kind where they sell corn dogs, because I guess the smell was
reminiscent of cotton candy,” Ms. Ware, 28, said. “This was the demise
of Trish No. 9.”

Powered by ScribeFire.

Filed under: Consumer, Fragrance, Women

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,990 hits
%d bloggers like this: