Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Sweet Smell of … Nothing

Cupids take note: more women are shunning wearing fragrances in favor of their own natural scent.


The Sweet Smell of … Nothing – New York Times
PERFUME has long been an aphrodisiac decanted sparingly from an iconic glass bottle. But for Leslie Ware, a fashion editor at a quarterly magazine in Huntsville, Ala., fragrance has worked its magic in the opposite direction, as a romantic deal breaker.

Several years ago, Ms. Ware was engaged to a gentleman who did not
like Trish McEvoy 9, the fruity vanilla blend she had been wearing for
seven years.

“He thought I smelled like a traveling carnival, the
kind where they sell corn dogs, because I guess the smell was
reminiscent of cotton candy,” Ms. Ware, 28, said. “This was the demise
of Trish No. 9.”

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Filed under: Consumer, Fragrance, Women

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