Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Toy Maker Hasbro Locks Up More Hollywood Deals

Last summer, the toy company Hasbro had huge success with its blockbuster “Transformers.” The toy and game maker plans to do it again, but bigger, with 4 motion picture deals based on games such as Monopoly, Candy Land, Clue, Ouija, Battleship and Stretch Armstrong.

Toy Maker Hasbro Locks Up More Hollywood Deals – Advertising Age – News

OS ANGELES (AdAge.com) — Following its huge summer success with “Transformers” (worldwide gross: $700 million) and having set up “G.I. Joe” at Paramount Pictures, Hasbro is again taking to the big screen — and heading to the little screen.

Powered by ScribeFire.

Advertisements

Filed under: Games, movies

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,697 hits
%d bloggers like this: