Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Women Watch Long-Format Video Over Men on the Web: Study

New research from Nielsen Online suggests that marketers hoping to catch the eye of women 18 to 34 should skip the YouTube campaigns and opt instead for the Web sites of broadcast TV channels.

The study, released by Nielsen’s VideoCensus syndicated online video measurement service, found that women in that age group are nearly twice as likely as men to watch long-format streaming video — such as recently aired TV episodes — over network sites.

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Women Watch Long-Format Video Over Men on the Web: Study
New research from Nielsen Online suggests that marketers hoping to catch the eye of women 18 to 34 should skip the YouTube campaigns and opt instead for the Web sites of broadcast TV channels.

The study, released by Nielsen’s VideoCensus syndicated online video measurement service, found that women in that age group are nearly twice as likely as men to watch long-format streaming video—such as recently aired TV episodes— over network sites.

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Filed under: Consumer, Video, websites, Women, youtube

One Response

  1. My personal experience attests to that, but I don’t think I would have realized that my adoration of online TV episodes was part of a larger trend in women in general. Cool study.

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