Anheuser-Busch recently announced plans for their long term growth. This year they will increase media spending and exposure. They will also be investing in consumer reasearch – which follows current trends of making advertising all about the consumer.
Anheuser-Busch Cos. Inc. management reaffirmed the company’s 7 percent to 10 percent long-term earnings growth objective and laid out plans to accelerate U.S. beer sales and profitability in a presentation to investors and analysts in New York on Thursday.
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