Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

MediaPost Publications – Disney Brand Taps Moms’ Marketing Magic – 02/22/2008

Word of Mouth… a buzz word in 2006 still has marketing power, especially among moms. The personal experience of real consumers is an incredibly powerful tool when it comes to selling porducts in crowded categories.
C.

THERE’S NO BETTER GOLD STAR than a glowing review from a mom who has
tried the product. So when Baby Einstein put plans in place to create
a national advertising campaign and redesigned Web site, it turned the
spotlights and the cameras on real moms to tell compelling stories.
MediaPost Publications – Disney Brand Taps Moms’ Marketing Magic – 02/22/2008

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Filed under: Moms, WOM

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