Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

National Women’s Wine Competition Connects Winning Wines Directly to Consumers With Wines Women Love Shopping List(TM)

Wine knowledge has been an interest among women for a long time, and is definitely expanding to more and more women. The National Women’s Wine Competition will be taking place in March. The point of the event is to have top women identify and recommend wines to women consumers who may find purchasing wine a bit overwhelming or intimidating.
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National Women’s Wine Competition Connects Winning Wines Directly to Consumers With Wines Women Love Shopping List(TM)

Entries are being accepted for the second annual National Women’s Wine Competition (http://www.nwwc.info), taking place March 16-19 in Santa Rosa, CA. The first and only U.S. wine competition judged entirely by women in the wine industry will assemble professional buyers, educators, media and winemakers — over 30 superstar women palates — to judge 2,500 entries from 30 U.S. states and 7 foreign countries. Medal-winning wines will be published in a Wines Women Love Shopping List(TM), a complimentary consumer “cheat sheet,” at the conclusion of the competition. The Shopping List(TM), which will organize the wines by price point, varietal, state, winery name and contact information, will be available April 1st at http://www.nwwc.info.

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Filed under: Tastemakers, wine, Women

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