Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers

If eyeballs are glued to any tube, it’s more and more likely to be YouTube rather than the Boob Tube across the room. An IDC study says people spend 70.6 hours per week, on average, with all media. They spend 16.4 hours glued to television and 3.9 hours with newspapers and magazines. Age determines media use; older consumers favor TV and print.

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Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers

IF EYEBALLS ARE GLUED TO any tube, it’s more and more likely to be YouTube rather than the Boob Tube across the room.

Tech and media consultancy IDC, which has published a study on consumer online behavior, reports that the Internet is where people spend the most time browsing–32.7 hours per week.

Filed under: Baby Boomers, Consumer, Media, TV, VOD, websites, youtube

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