Beverage makers are targeting dogs and kids as they chase shares in the category.
Fortified Water Has Gone to the Dogs – Advertising Age – News
NEW YORK (AdAge.com) — How many more ways can marketers possibly target “enhanced” water? At least two: for kids and dogs.
Cott Corp. earlier this month introduced Fortifido, described as the
“first-ever fortified water for pets with real functional benefits.”
The brand comes in vitamin-enhanced formulas to promote healthy bones,
healthy skin, fresh breath and healthy joints in flavors including
spearmint, parsley and peanut butter.Meanwhile, Bot Beverages, which markets a line of kid-targeted waters
in orange, grape and berry flavors that have no artificial sweeteners
and preservatives, is looking to support its growing distribution with
an inaugural marketing campaign.