Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Fortified Water Has Gone to the Dogs

Beverage makers are targeting dogs and kids as they chase shares in the category.

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Fortified Water Has Gone to the Dogs – Advertising Age – News
NEW YORK (AdAge.com) — How many more ways can marketers possibly target “enhanced” water? At least two: for kids and dogs.

Cott Corp. earlier this month introduced Fortifido, described as the
“first-ever fortified water for pets with real functional benefits.”
The brand comes in vitamin-enhanced formulas to promote healthy bones,
healthy skin, fresh breath and healthy joints in flavors including
spearmint, parsley and peanut butter.Meanwhile, Bot Beverages, which markets a line of kid-targeted waters
in orange, grape and berry flavors that have no artificial sweeteners
and preservatives, is looking to support its growing distribution with
an inaugural marketing campaign.

Filed under: CPG, dogs, kids, trends

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