Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Fortified Water Has Gone to the Dogs

Beverage makers are targeting dogs and kids as they chase shares in the category.


Fortified Water Has Gone to the Dogs – Advertising Age – News
NEW YORK ( — How many more ways can marketers possibly target “enhanced” water? At least two: for kids and dogs.

Cott Corp. earlier this month introduced Fortifido, described as the
“first-ever fortified water for pets with real functional benefits.”
The brand comes in vitamin-enhanced formulas to promote healthy bones,
healthy skin, fresh breath and healthy joints in flavors including
spearmint, parsley and peanut butter.Meanwhile, Bot Beverages, which markets a line of kid-targeted waters
in orange, grape and berry flavors that have no artificial sweeteners
and preservatives, is looking to support its growing distribution with
an inaugural marketing campaign.


Filed under: CPG, dogs, kids, trends

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