Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Network of TVs Talks to Cellphones and Trades Clips for Advertising

With Akoo’s network, named m-Venue, cellphone users can send a
text-message request for a music video, sports clip or fashion show to
be delivered to their phone or played on a nearby Akoo television
screen, which would act much like a high-tech jukebox.

In
return, companies can deliver digital coupons and promotions to the
cellphones. For instance, a customer at a John Barleycorn restaurant in
Chicago, part of the m-Venue network, might select a text message code
displayed on a big screen — say, one that would deliver Gwen Stefani’s new music video.

The customer would then receive a text message to the effect of,
“Thanks! Gwen Stefani will play shortly. Show this text to your server
and get any appetizer for $1.”

Ads on cellphones and digital
signs that can be activated by consumers are part of the rapidly
expanding business of mobile marketing.


~A

Network of TVs Talks to Cellphones and Trades Clips for Advertising – New York Times
A LITTLE-KNOWN private company, Akoo International, is setting up a network of digital screens that can send and receive messages from cellphones. The company aims to transform mobile devices into universal remote controls that can select on-demand content from big-screen TVs in airports, bars and restaurants.

With Akoo’s network, named m-Venue, cellphone users can send a text-message request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, which would act much like a high-tech jukebox.

Filed under: advertising, Consumer, Mobile, movies, mp3s, music, texting

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