Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Vertis Survey: Newspaper Inserts Grab More Attention Than TV

In this year’s survey, conducted on a representative sample of 3,000 adult U.S.
consumers, 47% said that inserts/circulars best capture their attention, 43%
cited television ads and 38% cited newspaper display ads. That represented a 9%
increase for inserts, a 10% decrease for TV ads and a 7% decrease for newspaper
ads since the 2003 survey.

~A

MediaPost Publications – Vertis Survey: Newspaper Inserts Grab More Attention Than TV – 02/25/2008
NEWSPAPER INSERTS AND CIRCULARS ARE more attention-grabbing than TV advertising, according to the latest Customer Focus survey from Vertis Communications. Vertis, which supplies print advertising and direct marketing vehicles for retailers and consumer services companies, has been conducting the annual telephone survey since 1998.

In this year’s survey, conducted on a representative sample of 3,000 adult U.S. consumers, 47% said that inserts/circulars best capture their attention, 43% cited television ads and 38% cited newspaper display ads.

Filed under: advertising, Consumer

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