Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Weekend Box Office Estimates: Feb. 22-24

Weekend Box Office Estimates: Feb 22-24, 2008
Vantage Point (Sony)                             $24.0 million – opening weekend
Jumper (Fox)                                         $12.7 million – 2 wk total $56.2m
The Spiderwick Chronicles (Paramount)      $12.6 million – 2 wk total $43.6m
Step Up 2 The Streets (Buena Vista)         $9.8 million – 2 wk total $41.4m
Fool’s Gold (Warner Bros.)                        $6.3 million – 3 wk total $52.4m
Definitely, Maybe (Universal)                     $5.2 million – 2 wk total $21.8m
Be Kind, Rewind (NewLine)                        $4.1 million – opening weekend
Juno (Fox Searchlight)                             $4.1 million – 12 wk total $130.4m
Welcome Home Roscoe Jenkins (Universal)   $4.0 million – 3 wk total $35.5m
There Will Be Blood (Paramount Vantage)     $2.6 million – 9 wk total $35.0m
Source: Box Office Mojo

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