Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Corona Concert Series Courts Hispanics

Crown Imports will conduct more
than 100 shows in 50-plus markets under its Hispanic-targeted “Conexion Corona”
concert series this year. Corona Extra, Corona Light and Modelo Especial will
sponsor the events.

~A


Corona Concert Series Courts Hispanics
Crown Imports will conduct more than 100 shows in 50-plus markets under its Hispanic-targeted “Conexion Corona” concert series this year. Corona Extra, Corona Light and Modelo Especial will sponsor the events.

The Corona Extra leg of the concert series begins in September and will feature Alejandro Fernandez, a Latin Grammy Award winner and one of Mexico’s famous crooners of romantic songs, ballads and mariachi favorites. Fernandez has sold more than 20 million records and can boast of a star on the Hollywood Walk of Fame.

Filed under: Beer, Consumer, experiential, Hispanics

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