Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: Agencies ‘Don’t Get’ Social Media

Social media has become as much of a regular occurrence as talking on the phone. The problem, as clients see it, is that agencies don’t have a firm enough grip on how to utilize it effectively for brand communication.

C.

Study: Agencies ‘Don’t Get’ Social Media

Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey.

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Filed under: Internet, Media, social networking

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