Sales of flavored distilled spirits and niche and upscale “craft” brews
have shown that a splash of citrus, vanilla, berry or other flavorings
goes a long way with younger drinkers.
Now, mainstream Bud Light will try for a taste of the action. Anheuser-Busch (BUD) will introduce Bud Light Lime (with real lime juice) in May with a $35 million marketing push.
Ad Track: Beer brewers juice up their flavor varieties – USATODAY.com
NEW YORK — It may seem heresy to purists, but flavored beers are going mainstream as brewers reach for sales growth.
The $90 billion beer industry only recently has seen a little growth after flat sales for about six years.