Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Ad Track: Beer brewers juice up their flavor varieties

Sales of flavored distilled spirits and niche and upscale “craft” brews
have shown that a splash of citrus, vanilla, berry or other flavorings
goes a long way with younger drinkers.

Now, mainstream Bud Light will try for a taste of the action. Anheuser-Busch (BUD) will introduce Bud Light Lime (with real lime juice) in May with a $35 million marketing push.

~A

Ad Track: Beer brewers juice up their flavor varieties – USATODAY.com
NEW YORK — It may seem heresy to purists, but flavored beers are going mainstream as brewers reach for sales growth.

The $90 billion beer industry only recently has seen a little growth after flat sales for about six years.

Filed under: Beer, Gen Y

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