Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Whole Foods Makes A Play For The Natural Woman

Food retailers have been attempting to assist consumers with understanding labels and make healthy choices. Whole Foods knows that it doesn’t need to help its customers with food choices, but will attempt to make waves in the personal care aisles.

MediaPost Publications – Whole Foods Makes A Play For The Natural Woman – 03/04/2008

JUST MONTHS AFTER BURT’S BEES issued a challenge to the personal-care products industry to clean up its “natural” products labeling practices, Whole Foods Markets has launched a labeling initiative of its own. The Austin, Texas-based retailer says it will award some 1,200 of the personal-care products it sells with a new Premium Body Care seal of approval.

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Filed under: Consumer, CPG, health, organics, Women

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