Food retailers have been attempting to assist consumers with understanding labels and make healthy choices. Whole Foods knows that it doesn’t need to help its customers with food choices, but will attempt to make waves in the personal care aisles.
JUST MONTHS AFTER BURT’S BEES issued a challenge to the personal-care products industry to clean up its “natural” products labeling practices, Whole Foods Markets has launched a labeling initiative of its own. The Austin, Texas-based retailer says it will award some 1,200 of the personal-care products it sells with a new Premium Body Care seal of approval.
Powered by ScribeFire.