Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Amazon to enter US wine market

The world’s largest online retailer, Amazon, is starting to sell wine in the U.S.

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FT.com / Companies / Retailing & leisure – Amazon to enter US wine market
Amazon, the world’s largest online retailer, is to start selling wine in the US, entering a business fraught with regulatory complexities and littered with the wreckage of previous failures.

Amazon is looking to recruit a senior wine buyer, whom it says will be responsible for “the acquisition of a massive new product selection” for its site. The wine sales will augment a rapidly expanding non-perishable groceries business that Amazon launched two years ago.

Filed under: websites, wine

One Response

  1. Jon says:

    I agree that Amazon are treading in dangerous waters. But they shouldn’t be underestimated. If they succeed, it will be a boon for wine consumers, I’m not so sure about the producers though.

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