Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Buying Into Free Samples

In-store food tasting not only makes shopping experiences more fun, but they are also proving to be a terrific marketing tool with big paybacks.

~A

Buying Into Free Samples — Courant.com
It’s Sunday, and the Rev. Edmund Nadolny is dispensing wisdom to his congregation — but with a different message and from a different pulpit than you might expect.

Standing by a refrigerator case at Stew Leonard’s in Newington, the priest is talking food for the body, not the spirit, as he hands out samples of pierogi to a throng of waiting customers.

Filed under: Consumer, CPG, food, sampling, shopping

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