Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Buying Into Free Samples

In-store food tasting not only makes shopping experiences more fun, but they are also proving to be a terrific marketing tool with big paybacks.


Buying Into Free Samples —
It’s Sunday, and the Rev. Edmund Nadolny is dispensing wisdom to his congregation — but with a different message and from a different pulpit than you might expect.

Standing by a refrigerator case at Stew Leonard’s in Newington, the priest is talking food for the body, not the spirit, as he hands out samples of pierogi to a throng of waiting customers.

Filed under: Consumer, CPG, food, sampling, shopping

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Blog Stats

  • 371,101 hits
%d bloggers like this: