Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Whole Foods Lines Up Suppliers to Help Fight Poverty

Whole Foods continues to support Whole Planet Foundation with it supplier alliance partners. The foundation fights against poverty by microlending to individuals in areas including agriculture, textiles and other handicraft work.
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Whole Foods Lines Up Suppliers to Help Fight Poverty

MARCH 07, 2008 — Whole Planet Foundation, a Whole Foods Market nonprofit organization dedicated to combating poverty in developing countries, said yesterday it has created a coalition of natural foods companies called Whole Planet Foundation Supplier Alliance for Microcredit, which has pledged $1.05 million over three years to help support the Foundation’s microlending programs.

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Filed under: caused based marketing, social responsibility

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