Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Dancers in the Crowd Bring Back ‘Thriller’

Sony BMG ventured into “guerrilla marketing,” staging dance scenes from
Michael Jackson’s “Thriller” to promote the 25th anniversary of the
record’s release.


Dancers in the Crowd Bring Back ‘Thriller’ – New York Times
FROM their seats on the rumbling London Underground, a group of stony-faced passengers rose at random and burst into the jerky slide kick of a zombie dance before melting away without a word.

The response of British passengers — stiff gazes, nervous silence and
tepid applause — was, naturally, videotaped and posted online, and it
quickly spun off into zombie dance sequels at the central Copenhagen
train station, in Chinatown in London and on the street outside the
Sydney Opera House.


Filed under: advertising, viral

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