Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Dancers in the Crowd Bring Back ‘Thriller’

Sony BMG ventured into “guerrilla marketing,” staging dance scenes from
Michael Jackson’s “Thriller” to promote the 25th anniversary of the
record’s release.

~A

Dancers in the Crowd Bring Back ‘Thriller’ – New York Times
FROM their seats on the rumbling London Underground, a group of stony-faced passengers rose at random and burst into the jerky slide kick of a zombie dance before melting away without a word.

The response of British passengers — stiff gazes, nervous silence and
tepid applause — was, naturally, videotaped and posted online, and it
quickly spun off into zombie dance sequels at the central Copenhagen
train station, in Chinatown in London and on the street outside the
Sydney Opera House.

Filed under: advertising, viral

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,973 hits
%d bloggers like this: